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| Registros recuperados: 17 | |
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| Silveira, Ana Carla Prado da; Sousa, Magno de; Pereira, Rosemary Gualberto F.A.. |
| Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Satisfação do consumidor; Consumidores de café; Marketing; Satisfaction; Consumer; Consumer/Household Economics; Resource /Energy Economics and Policy. |
| Ano: 2002 |
URL: http://purl.umn.edu/101917 |
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| Silveira, Ana Carla Prado da; Sousa, Magno de; Pereira, Rosemary Gualberto F.A.. |
| Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Satisfaction; Consumer.; Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/45267 |
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| Nilsson, Jerker; Kihlen, Anna; Norell, Lennart. |
| Several researchers, who have observed that traditional cooperatives have difficulties in modern markets, mention a number of behavioral concepts characterizing the members. This study attempts to empirically test these concepts. It is based on a survey among members of a large traditional Swedish cooperative. The members perceive the cooperative to be so large and complex that they have difficulties understanding the operations. Hence, they become dissatisfied and uninvolved, and they mistrust the leadership. Moreover, they do not believe that the cooperative can be remodeled to strengthen member control. The findings support the behavioral explanations presented in prior studies. |
| Tipo: Journal Article |
Palavras-chave: Agricultural cooperative; Property rights; Satisfaction; Involvement; Trust; Consumer/Household Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/92574 |
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| Aggelopoulos, Stamatis; Mamalis, Spyridon; Soutsas, Konstadinos. |
| The existence of an appropriate institutional framework pertaining to the financial system in agriculture, that will support efficient financial mediation, reduce transaction costs, and facilitate the farmers’ access to loaned capital on favourable terms, is considered to be an essential step as regards the course of competitiveness in Greek agriculture. This paper is based on an empirical study on a sample of farmers. The aim of this research study is to examine the farmers’ satisfaction with current structures and services related to agricultural credit, as provided in Greece at present. On a second level, this objective of this paper is to develop a typology of farmers, based on their satisfaction structures (by a methodological scheme based on... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural Credit; Satisfaction; Funding; Principal Axes Factoring; Financial Marketing; Agribusiness; Agricultural Finance; Consumer/Household Economics; Financial Economics; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/57652 |
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| Costa, Francisco Jose da; Montefusco, Davi; Lima, Marcelo Correia. |
| The aim of the study was to analyze the relations between the issues of satisfaction, commitment, identification and word of mouth. The study was based on a theoretical gap detected in the relations between these concepts and seeks to present some contributions regarding, specifically, organic food consumption. From a review of the literature, six hypotheses were made. To assess the hypotheses, field work was conducted among 134 organic food consumers in Fortaleza, Ceará state. In order to test the hypotheses, statistical regression analysis was used After the statistical analysis, the main conclusions were: (1) the relation between satisfaction and word of mouth, in the organic food sector, is partial when analyzed together with consumer identification;... |
| Tipo: Journal Article |
Palavras-chave: Word of mouth; Satisfaction; Commitment; Identification; Organic food.; Agribusiness; Agricultural Finance; Industrial Organization. |
| Ano: 2009 |
URL: http://purl.umn.edu/90422 |
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| Andrade, Daniela Meirelles; Oliveira, Josmaria Lima Ribeiro de; Antonialli, Luiz Marcelo. |
| The study was carried out in a Minas Gerais' inland city, so as to get acquainted with the profile and habits of its clients. This research is innovative as it approaches as customer the citizen of an inland town. The objective of this work was to identify the groups of customers taking into consideration their level of satisfaction as well as their social-economic profile. The collection of data was accomplished through the application of a closed questionnaire to the probabilistic, casual and stratified sample of the population of the city being researched, resulting in 500 questionnaires altogether. Entering and processing of the data were performed through a Statistical Package for the Social Science software (SPSS) v. 10.0. The analyses of data were... |
| Tipo: Journal Article |
Palavras-chave: Shopping mall; Satisfaction; Multivariate research. |
| Ano: 2004 |
URL: http://purl.umn.edu/43686 |
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| Romaniello, Marcelo Marcio; Amancio, Cristhiane Oliveira Da Graca; Terceti, Karina Da Costa. |
| O tema da satisfação do consumidor vem sendo estudado desde os primórdios do marketing. O estudo pretende demonstrar o nível de satisfação e detectar pontos de insatisfação dos clientes com os serviços prestados pelo Supermercado São Paulo, procurando corrigir o que poderia estar errado e, conseqüentemente, oferecer um feedback sobre a opinião dos consumidores aos gestores deste supermercado em estudo.---------------------------------------------The objetive of this paper was to identify the satisfaction level from the Sâo Paulo, and more specifically, identify the consumers characteristics, analyze the possible insatisfactions from the services offered, analyze the satisfaction level fom the employers attendance service to customers and indentify if the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Satisfação; Consumidor; Supermercados; Satisfaction; Customer; Supermarket; Agribusiness. |
| Ano: 2008 |
URL: http://purl.umn.edu/109109 |
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| Registros recuperados: 17 | |
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